Project Description
Fruitfalls is a Bali-based juice brand built around fresh, healthy fruit beverages. The project called for a logo and visual identity that could communicate that freshness instantly clean, vibrant, and true to where the brand comes from.
The design was built around a fruit illustration style that feels modern rather than decorative, paired with bold typography and a colour palette pulled from the natural tones of the product. The result is an identity that looks as good as the drink tastes.
Category
Branding / Visual Identity
Timeline
2023
The project focuses on refining how design communicate direction ensuring every visual and verbal cue feel grounded yet progressive. Alyn positions our identity not just as a brand, but as a mindset one that values precision, adaptability, and quiet confidence.
