Project Description
Mexicola is a food and beverage brand based in Australia, serving authentic Mexican cuisine in a space that's as lively as the food itself. The brief was to build a visual identity rooted in culture, energy, and character — one that made people feel something before they even walked through the door.
The creative direction drew from the Mexican Day of the Dead, a rich visual tradition full of colour, symbolism, and life. From that foundation, a complete brand identity was developed — bold, vibrant, and distinctly Mexicola.
Category
Branding / Visual Identity
Time line
2024
A brand identity that's meant to be felt, not just seen. Every colour, every mark, and every element was chosen to reflect the spirit of the culture it represents warm, expressive, and impossible to ignore.
